Tobacco, alcohol, and drugs (let's call them TAD).
Statistically, people in Russia get into them around age 14–16. But since 2019, a new, rapidly spreading addiction has emerged: short-form video (TikTok, Reels, Likee, Shorts).

And the consumption of this one starts at age 3–5.
Hard drugs are defined by their compulsive pull, whereas having a drink or a smoke is often planned out as a deliberate activity.
The terrifying thing about short videos is that they combine all the properties of TAD into one.

Just watch people. The moment there’s a lull in conversation, a checkout line, a break at work, or a school recess, most people immediately reach for a hit of this new substance. Furthermore, many deliberately set aside time for it, just like they would for a smoke or a drink.

It’s completely legal, yet its neurological impact is comparable to narcotics.
My takeaway so far: you should either be the one producing this content to extract the value (building a personal brand, getting free reach, ad revenue, selling products), or you should just read more books.

I'm sure there are other conclusions to be drawn. What are your thoughts?