The hard part flipped.

Two years ago: building was hard, distribution was easy.

Today: building is easy — one person + AI can ship what used to take a team. But distribution is brutally hard. Too much noise. Too many products. Attention is the scarce resource.

When building was the bottleneck, quality filtered naturally. Now anyone can ship in a weekend. The filter is gone.

We've moved from effort signals qualityreach signals quality.

So what's the new moat?

  1. Trust — people who already believe in you
  2. Taste — knowing what to build, not just how
  3. Community — exactly why places like this exist

The weird implication: social capital you built before AI might now be worth more than the technical skills you're building with AI.

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